Enhance

This features helps to find contacts within your target  accounts to better reach prospects that matter to you. You upload a list  of companies, ZoomInfo will find contacts at those specific companies  for you.

To get started, click on “Target Accounts” on  the left hand navigation menu. Next, select the “Upload a List of  Companies” button at the top.


This allows you to upload a list of companies from your computer or from “My Lists.” If you choose to upload a file from your computer, make sure it’s formatted as a .csv file. 

Once you have added your list, you will be prompted to name your list. This will default to use the original  list name and add “-TA” to the end, but you can change this at any time.  You can also add a description which may help you differentiate your  list later. 

Next, you will be prompted to map your columns.  Here you can map your fields to the corresponding ZoomInfo fields. You  must include at least one of the following fields: URL, Company Name, or  ZoomInfo Company ID. Please note that the fields are listed in order of  priority to provide you with the best match possible. Once complete,  click submit and ZoomInfo will then process your list and email you once  your list is ready.

Once your list is ready:

Once  ready, you will see your most recent target account list at the top. If  you are having trouble finding your list, you can also use the “Search  My List” field in the top right. 

Once your Target Account list is ready,  you will be able to open your list by clicking on the list name. This  will open up a list of contacts that work at the companies within your  target accounts. You can narrow the list of contacts within your target  accounts by using the filter tools on the left. You can view contact information by selecting email/phone icon.


To export all contacts within your Target Account list, click the export button at the  top. Please note that you can only export a max of 500,000 contacts and each contact is worth one credit. 

Once you select export, you will be able name the export, provide a description, automatically suppress against contacts you have purchased within the last 6 months, and include a preview file

 

If you are looking for additional tools, select the advanced button and you will have the following options:

Ability to upload additional suppression lists

Limit your lists

Choose fields from the original upload to keep on the export


You will receive an email when you list is ready and will see the status under Target Accounts of the export.


Enhance Preview

Once your file is processed you can view the Enhance Preview. Click on the file you wish to view a preview for. 

The Enhance Preview shows you a breakdown of how much your data has been enhanced using ZoomInfo’s data.

Data quality scoreA before and after score assigned to your original file and your new files based on correctness of fields, completeness of  fields, consistency across fields for machine consumption, currency of data available, and coverage of data available.

Input Data Quality: Shows what ZoomInfo was able to match from your original file, based on person match, company match, as well as any duplicates found, junk, and any data ZoomInfo does not have a match for.

Input Email Quality: Shows the percentage of emails ZoomInfo was able to verify. This is broken down by verified, unverified, bounced, and personal emails found within your file.

Targeting: This section shows a more detailed breakdown of everything that was updated within your original file. These changes are displayed by color which means something was added, corrected, normalized, confirmed, or unchanged.
        Added - You didn't have this information and we were able to provide it.
        Corrected - You had information but we had something different and were able to update.
        Normalized - You had information that was in different formats (i.e. Massachusetts vs MA) and we were able to change                               the information to ensure a consistent format across your data.
        Confirmed - You had the same information that we had so we can confirm it's up to date!
        Unchanged - We weren't able to match to the specific person/company to confirm the data so we didn't change any                                     data points.


Data Profile

This shows you a detailed breakdown of information based on certain attributes related to your enhanced file. The data profile  includes the following attributes related to your file:

Leading revenues, leading employee count, top job functions, top industries, top 10 titles, top contacts locations, contacts by last update, and management level.


Enhance Fields

The following fields will be included in your Person Enhance file:

Column NameDescription
Zoom Individual IDUnique identifier for the person
Last nameLast name of the person
First nameFirst name of the person
Middle nameMiddle initial of the person
SalutationSalutation of the person
SuffixSuffix of the person
Job titlePerson's title at current place of employment
Job title hierarchy levelcontains a numerical representation of the person's job title hierarchy
Job FunctionPerson's job function at their current place of employment
Management LevelThe person's management level at their current place of employment
Company division namethe person's primary division name at their current place of employment
Direct Phone NumberThe person's direct phone number, if available
Email addressPerson's email address in example@example.com format
Person StreetStreet for the person's work address
Person CityCity for the person's address
Person StateState or province for the person's address
Person ZipPostal code for the person's address
CountryCountry for the person's address
Source countcontains the number of sources that this person was combined from
Last updated datethe most recent date corresponding to the latest piece of data that corroborates the person's current employment
Zoom company IDUnique identifier used by ZoomInfo for company
Company nameName of the person's current company
Company domain nameURL for the company's zoominfo.com public profile
Company phone numberPhone number of the company headquarters.
Company Street addressStreet for the current company headquarters.
Company CityCity for the current company headquarters.
Company StateState or province for the current company headquarters.
Company ZIP/Postal codePostal code for the current company headquarters.
Company CountryCountry for the current company headquarters.
Industry labelIndustry the person currently works in. A person can have multiple industries. Industry tags are based on the current employment company.
Industry hierarchical categoryA hierarchy of industries the person currently works in. A company can have multiple industries. Industry tags are based on the current employment company.
Secondary industry labelIndustry the person currently works in. A person can have multiple industries. Industry tags are based on the current employment company.
Secondary industry hierarchical categoryA hierarchy of industries the person currently works in. A company can have multiple industries. Industry tags are based on the current employment company.
Revenue (in 000s)Numeric annual gross revenue for the company in 1000's
Revenue RangeRevenue range for the company
EmployeesEmployee head count for the company
Employees RangeEmployee head count range for the company
SIC1The company Standard Industry Code (SIC)
SIC2The company Standard Industry Code (SIC)
NAICS1The company North American Industry Classification System (NAICS)
NAICS2The company North American Industry Classification System (NAICS)
TitleCodeInternal code corresponding to the person's job function and management level
Highest Level Job FunctionPerson's highest job function and management level
Person Pro URLLink to person's URL at zoominfo.com
Encrypted Email AddressPerson's MD5 encrypted email
Email DomainEmail domain of person's email


The following fields will be included in your Company Enhance file:

Column NameDescription
Zoom company IDUnique identifier used by ZoomInfo for company
Company nameName of the person's current company
WebsiteURL for the company's zoominfo.com public profile
Street addressStreet for the current company headquarters.
CityCity for the current company headquarters.
StateState or province for the current company headquarters.
ZipPostal code for the current company headquarters.
Company CountryCountry for the current company headquarters.
Company phone numberPhone number of the company headquarters.
FaxFax number of the company headquarters.
Tickerthe company's stock exchange and ticker
Revenue (in 000s)Numeric annual gross revenue for the company in 1000's
HeadcountEmployee head count for the company
SIC CodeThe company Standard Industry Code (SIC)
SIC CodeThe company Standard Industry Code (SIC)
NAICS CodeThe company North American Industry Classification System (NAICS)
NAICS CodeThe company North American Industry Classification System (NAICS)
Industry labelIndustry the person currently works in. A person can have multiple industries. Industry tags are based on the current employment company.
Industry hierarchical categoryA hierarchy of industries the person currently works in. A company can have multiple industries. Industry tags are based on the current employment company.
Secondary industry labelIndustry the person currently works in. A person can have multiple industries. Industry tags are based on the current employment company.
Secondary industry hierarchical categoryA hierarchy of industries the person currently works in. A company can have multiple industries. Industry tags are based on the current employment company.
Company Pro URLLink to company's URL at zoominfo.com
IsAcquiredIdentifies if company has been acquired
Acquirer Company IdAcquirer ZoomInfo Company ID
Acquirer Company NameAcquirer company name
Parent Company IdCompany's parent ZoomInfo Company ID
Parent Company NameCompany's parent company name
Defunct CompanyIdentifies if company is defunct

Was this article helpful?

Can’t find what you’re looking for?

Contact our award-winning customer care team.