Enhance

Our Enhance tool allows you to fill in the blanks in your existing data with ZoomInfo contact information as well as important demographic and firmographic information. You can also use this feature to analyze your database to identify buyer personas and check the health of your database.


Uploading a File

  1. Click Enhance in the left-hand navigation bar and then click the “Upload a list” button.

  2. Choose whether to upload a list from your computer as a .csv file, or choose an existing list from My Lists.
     Note: If you choose from My Lists, you can find the list you are looking for by scrolling through your list or search using the “Search My Lists” box in the top right.

  3. Name your list, add an optional description, and select if you wish to enhance contacts or companies
    Note: Not sure of the difference between enhancing contacts and companies? Visit the Enhance Fields section below to see what data we'll provide for each to determine the best option for your needs.
  4. Map the ZoomInfo fields to the fields within your file.
    Note: The more information you provide on these files the better, and the fields are listed in priority order to provide a better match rate.
  5. Select what you want included on your output file.
    1. Include all records in output file: Any contact/company we were able to match to will be included in the output file and you'll be charged a data credit for each.
    2. Filter records in output file: You can select requirement(s) for the contacts/companies in the output file. For example, you only want us to return people that have an email and direct phone number. Select 'All Fields' from the Require drop down and check off the data point(s) that need to be in the output file.
  6. Once submitted, you'll receive an email notification when the file is processed. Return to Enhance and click on the list name to see what ZoomInfo was able to add/update to your existing data using Enhance Preview.

Enhance Preview

After a file is processed and you click on the list name within Enhance, you'll be brought to the Enhance Preview tab. This preview will provide important information regarding the health of your database and a breakdown of how ZoomInfo can help.

Within the Enhance Preview you'll be able to see:

  1. Data quality scoreA before and after score assigned to your original file and your new files based on correctness of fields, completeness of fields, consistency across fields for machine consumption, the currency of data available, and coverage of data available.

  2. Input Data Quality: Shows what ZoomInfo was able to match from your original file, based on person match, company match, as well as any duplicates found, junk, and any data ZoomInfo does not have a match for.

  3. Input Email Quality: Shows the percentage of emails ZoomInfo was able to verify. This is broken down by verified, unverified, bounced, and personal emails found within your file.

  4. Targeting: This section shows a more detailed breakdown of everything that was updated within your original file. These changes are displayed by color which means something was added, corrected, normalized, confirmed, or unchanged.

    1. Added - You didn't have this information and we were able to provide it.
    2. Corrected - You had information but we had something different and were able to update.
    3. Normalized - You had information that was in different formats (i.e. Massachusetts vs MA) and we were able to change the information to ensure consistency across your data.
    4. Confirmed - You had the same information that we had so we confirmed it's up to date.
    5. Unchanged - We weren't able to match to the specific person/company to confirm the data so we didn't change any data points.

Data Profile

To understand the personas within your data, click on the data profile tab to see important firmographic and demographic information.
Pro Tip: use these personas and firmographic information to target net new contacts in Contact Search and companies in Company Search!


Previewing & Exporting Lists

To preview the list, simply click on the preview contacts button in the top right corner.


To export the list, you can click on the "Export List Now" button or Redeem from My Lists. You'll receive this list in a CSV format.

Enhance Fields

The following fields will be included in your Person Enhance file:

Column Name
Description
Zoom Individual ID
Unique identifier for the person
Last name
Last name of the person
First name
First name of the person
Middle name
Middle initial of the person
Salutation
Salutation of the person
Suffix
Suffix of the person
Job title
Person's title at current place of employment
Job title hierarchy level
contains a numerical representation of the person's job title hierarchy
Job Function
Person's job function at their current place of employment
Management Level
The person's management level at their current place of employment
Company division name
the person's primary division name at their current place of employment
Direct Phone Number
The person's direct phone number, if available
Email address
Person's email address in example@example.com format
Person Street
Street for the person's work address
Person City
City for the person's address
Person State
State or province for the person's address
Person Zip
Postal code for the person's address
Country
Country for the person's address
Source count
contains the number of sources that this person was combined from
Last updated date
the most recent date corresponding to the latest piece of data that corroborates the person's current employment
Zoom company ID
Unique identifier used by ZoomInfo for company
Company name
Name of the person's current company
Company domain name
URL for the company's zoominfo.com public profile
Company phone number
Phone number of the company headquarters.
Company Street address
Street for the current company headquarters.
Company City
City for the current company headquarters.
Company State
State or province for the current company headquarters.
Company ZIP/Postal code
Postal code for the current company headquarters.
Company Country
Country for the current company headquarters.
Industry label
Industry the person currently works in. A person can have multiple industries. Industry tags are based on the current employment company.
Industry hierarchical category
A hierarchy of industries the person currently works in. A company can have multiple industries. Industry tags are based on the current employment company.
Secondary industry label
Industry the person currently works in. A person can have multiple industries. Industry tags are based on the current employment company.
Secondary industry hierarchical category
A hierarchy of industries the person currently works in. A company can have multiple industries. Industry tags are based on the current employment company.
Revenue (in 000s)
Numeric annual gross revenue for the company in 1000's
Revenue Range
Revenue range for the company
Employees
Employee head count for the company
Employees Range
Employee head count range for the company
SIC1
The company Standard Industry Code (SIC)
SIC2
The company Standard Industry Code (SIC)
NAICS1
The company North American Industry Classification System (NAICS)
NAICS2
The company North American Industry Classification System (NAICS)
TitleCode
Internal code corresponding to the person's job function and management level
Highest Level Job Function
Person's highest job function and management level
Person Pro URL
Link to person's URL at zoominfo.com
Encrypted Email Address
Person's MD5 encrypted email
Email Domain
Email domain of person's email


The following fields will be included in your Company Enhance file:

Column Name
Description
Zoom company ID
Unique identifier used by ZoomInfo for company
Company name
Name of the person's current company
Website
URL for the company's zoominfo.com public profile
Street address
Street for the current company headquarters.
City
City for the current company headquarters.
State
State or province for the current company headquarters.
Zip
Postal code for the current company headquarters.
Company Country
Country for the current company headquarters.
Company phone number
Phone number of the company headquarters.
Fax
Fax number of the company headquarters.
Ticker
the company's stock exchange and ticker
Revenue (in 000s)
Numeric annual gross revenue for the company in 1000's
Headcount
Employee head count for the company
SIC Code
The company Standard Industry Code (SIC)
SIC Code
The company Standard Industry Code (SIC)
NAICS Code
The company North American Industry Classification System (NAICS)
NAICS Code
The company North American Industry Classification System (NAICS)
Industry label
Industry the person currently works in. A person can have multiple industries. Industry tags are based on the current employment company.
Industry hierarchical category
A hierarchy of industries the person currently works in. A company can have multiple industries. Industry tags are based on the current employment company.
Secondary industry label
Industry the person currently works in. A person can have multiple industries. Industry tags are based on the current employment company.
Secondary industry hierarchical category
A hierarchy of industries the person currently works in. A company can have multiple industries. Industry tags are based on the current employment company.
Company Pro URL
Link to company's URL at zoominfo.com
IsAcquired
Identifies if company has been acquired
Acquirer Company Id
Acquirer ZoomInfo Company ID
Acquirer Company Name
Acquirer company name
Parent Company Id
Company's parent ZoomInfo Company ID
Parent Company Name
Company's parent company name
Defunct Company
Identifies if company is defunct

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